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Can lifecycle management safeguard innovation in the pharmaceutical industry?

A new interesting article has been published in Drug Discov Today. 2018 Dec;23(12):1962-1973. doi: 10.1016/j.drudis.2018.10.008. Epub 2018 Oct 17. Review; Research Support, Non-U.S. Gov’t and titled:

Can lifecycle management safeguard innovation in the pharmaceutical industry?

Authors of this article are:

Hering S, Loretz B, Friedli T, Lehr CM, Stieneker F.

A summary of the article is shown below:

The pharmaceutical industry invests enormous amounts of resources (>€1 billion and >10years) in the development of new products. External factors such as intensifying foreign competition and greater regulatory demands can negatively affect the profit margin, whereas the R&D productivity diminishes. To stay competitive and to maintain high R&D capabilities for developing new medicinal products, companies must make smart investment decisions to maximize their return on investment. Consequently, the entire lifecycle of a medicinal product must be effectively managed to ensure a sustained development through commercialization. This review critically assesses the current situation and the associated management strategies throughout the lifecycle of a medicinal product.

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